PRODUCT MARKETING MANAGER
Company: Microsoft Corporation
Location: Redmond
Posted on: October 11, 2024
Job Description:
Are you looking to flex your creative muscle, define
positioning, and build compelling messaging and marketing campaigns
that win over millions of consumers for a global brand in this new
era of AI? If yes, join the Microsoft Edge, Search, and Shopping
Consumer Go-to-Market (GTM) team . In this role you will help
change perceptions in order to grow usage and engagement with our
world-class consumer products. As a Product Marketing Manager , you
will call on your strengths as a creative marketer, understand
Microsoft's history and existing product set, and interpret
performance and research insights into new marketing opportunities
for the future of web experiences powered by AI.This role is within
Microsoft's Consumer Marketing Organization (CMO) . As one of the
company's largest multi-billion-dollar revenue businesses, the
organization includes Windows, Surface, M365, Copilot, Edge, Bing ,
Shopping, and News . This Product Marketing Manager role will
report to the go-to-market team for Microsoft Edge, Search, and
Shopping . Here, you will be responsible for defin ing global
consumer vision , marketing strategy and e xe cuting disrupt ive
GTM ideas end-to-end across a wide variety of stakeholders to grow
Edge share for one of Microsoft's best known software
services.Microsoft Edge browser share is critical to our consumer
business strategy. People spend more time browsing the Web on PCs
than any other activity in desktop computing. This role focuses on
developing consumer-centric messaging and marketing strategies that
bring to life the differentiating value proposition, consumer
benefits, and capabilities of Microsoft Edge browser and new AI
capabilities at a global scale . If you are excited to work at the
cutting edge of web innovation and shaping the evolution of the
web, come join one of the most strategic marketing teams at
Microsoft facing one of the toughest competitive battlegrounds in
tech.------We are looking for a Product Marketing Manager ---with
strong competence in messaging/positioning, storytelling, and
go-to-market strategies that can drive healthy usage and engagement
with our products. This Product Marketing Manager will leverage
data to deeply understand our users as well as our marketing
performance , and use this information to help build our consumer
narrative , marketing enablement resources, and marketing roadmap .
This Product Marketing Manager will also work closely with trusted
partners across business planning, growth, product/engineering, and
consumer marketing teams across other lines of business, both
leveraging their expertise and driving consensus around recommended
marketing approach.If change, and driving change, presents itself
as an opportunity to you, you have the right mindset. If people,
and leading people across teams, are a joy and a privilege to you,
you have the right heart. Come meet our team and our leadership
team that values integrity, direct communication, thoughtful
decision-making, experimentation, and results. Come grab a seat at
our table.---Microsoft's mission is to empower every person and
every organization on the planet to achieve more. As employees we
come together with a growth mindset, innovate to empower others,
and collaborate to realize our shared goals. Each day we build on
our values of respect, integrity, and accountability to create a
culture of inclusion where everyone can thrive at work and
beyond.ResponsibilitiesAs a successful member of this team, you
will be required **to:---** ---
- Own messaging end to end, from developing messaging strategy
through to development of marketing enablement resources for
channels and marketing partners.
- Think creatively about customer/business problems and generate
innovative solutions through compelling stories anduser scenarios
and that win hearts and minds of our target audiences.
- Represent brand voice and tone, product truth, and business
opportunity in day-to-day marketing executions through copywriting
and marketing campaign reviews.
- Lead and execute integrated Go-To-Market (GTM) strategies,
increase monthly active users, engaged usage and product sentiment
for Microsoft Edge.------
- Live and breathe customer needs research and insights, with a
deep understating of customer journeys and market positionsin order
torepresent the voice - and needs-- of the customer.
- Partner with product subject matter experts across a large
organization to collaborate and build consensus around key message
and prioritization of features.
- Create business partnerships and collaborate with stakeholders
in order to devise marketing programs that drive strong business
outcomes.
- Design data-driven and scalable approaches to iterations on
current messaging and positioning.
- Work with internal and external partners (inclusive of external
marketing agencies) to drive change and execute strategies with
passion, precision, and excellence.
- Be boldly creative, not afraid to break conventions, push
status quo, and experiment.
- Provide positive energy and a high degree of ownership. Exhibit
a 'can-do' attitude in creating smart marketing solutions aligned
to business outcomes.QualificationsRequired/Minimum Qualifications
- Bachelor's Degree in Marketing, Computer Science, Business or
related field AND 2+ years experience in business
- OR Master's Degree in in Marketing, Computer Science, Business
or related field AND 1+ years experience in business
- OR equivalent experience
- Experience with end-to-end ownership of marketing executions,
from ideation to launch
- Experienced written and verbal data-driven storyteller, that
can inform and influence decision marking across senior executives
and the broader organizationPreferred Qualifications
- Bachelor's Degree in Marketing, Computer Science, Business or
related field AND 5+ years experience in business
- OR Master's Degree in Marketing, Computer Science, Business or
related field AND 3+ years experience in business
- OR equivalent experience
- Experience written and verbal storyteller who can craft product
stories for different customer segments and product features
- Experience with building messaging frameworks, copywriting and
various consumer research methods, identifying insights and
recommending data-based solutions
- Experience marketing global consumer products
- Experience with web/search technologies
- Experience with various consumer research methods
- Experience working in an ambiguous, undefined space, and
defining structure and strategy
- Strong collaboration, analytical and critical thinking
skillsProduct Marketing IC3 - The typical base pay range for this
role across the U.S. is USD $83,400 - $167,800 per year. There is a
different range applicable to specific work locations, within the
San Francisco Bay area and New York City metropolitan area, and the
base pay range for this role in those locations is USD $108,900 -
$183,000 per year.Certain roles may be eligible for benefits and
other compensation. Find additional benefits and pay information
here: https://careers.microsoft.com/us/en/us-corporate-payMicrosoft
will accept applications for the role until October 22,
2024.Ability to meet Microsoft, customer and/or government security
screening requirements are _---_ required _---for this role. These
requirements---include but---are not limited to the following
specialized security screenings: Microsoft Cloud Background Check:
This position will be---_ required _---to pass the Microsoft Cloud
background check upon hire/transfer and every two years
after._Microsoft is an equal opportunity employer. Consistent with
applicable law, all qualified applicants will receive consideration
for employment without regard to age, ancestry, citizenship, color,
family or medical care leave, gender identity or expression,
genetic information, immigration status, marital status, medical
condition, national origin, physical or mental disability,
political affiliation, protected veteran or military status, race,
ethnicity, religion, sex (including pregnancy), sexual orientation,
or any other characteristic protected by applicable local laws,
regulations and ordinances. If you need assistance and/or a
reasonable accommodation due to a disability during the application
process, read more about requesting accommodations
(https://careers.microsoft.com/v2/global/en/accessibility.html)
.
Keywords: Microsoft Corporation, Auburn , PRODUCT MARKETING MANAGER, Advertising , Redmond, Washington
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